Leading highway service provider Eurovia is launching a UK wide safety campaign and competition ‘Drive for Life’ as part of a sustained campaign to promote prevention and reduce road accidents for employees.
The Drive for Life campaign forms part of its Vigiroute road risk awareness campaign, an employee prevention campaign launched in 2002 which has already led to a 20% reduction in road-accident frequency rates. The greener, safer driving scheme will be an extension of the scheme to reduce road traffic incidents involving its people.
The campaign is supported by vehicle tracking company Masternaut and insurer Royal Sun Alliance, with Masternaut pledging £8,000 towards prizes for the winning drivers. Around 1500 personnel will participate in the campaign, including the 900 strong fleet of Masternaut tracked commercial vehicle drivers. The competition has five categories to cover all forms of transport used by the group’s personnel. Prizes will be awarded to the best commercial vehicle driver, most knowledgeable driver, young driver under 21 years of age, alternative transport user and the top performing Vigiroute division – the division that demonstrates it’s the best at managing road risk. Prizes will include a Bannatyne Relaxation Day for two, football stadium tours and activities such as a light aircraft flight experience and driving high performance sports cars.
The Groups Health, Safety and Environment and Vigiroute Manager, Dave Campbell says, "We have two objectives for running the Drive for Life competition. First is to raise awareness of road risk and therefore reduce road traffic incidents involving our people. Second, we are actively seeking to reduce the company's environmental impact. These objectives will help to deliver major benefits for the company as well as helping to improve the safety of other road users.”
The Eurovia Group takes pride in its prevention-health-safety approach, introducing a number of activities including prevention briefs, worksite risk briefs and strong safety regulations for employees. Eurovia hosted the International Safety Day in 2011 which gathered 40,000 employees across company sites all across the world to discuss prevention and occupational health and safety.